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Grand Am TV Ratings See Double, Triple Gains Throughout 2008 Season

DAYTONA BEACH, Fla. (Sept. 4, 2008) - Grand-Am Road Racing Association officials announced today that TV ratings for the Rolex Sports Car Series presented by Crown Royal Cask No. 16, Armed Forces 250 at Infineon event increased 214 percent from last year's broadcast, with the viewership increasing 203 percent. Grand-Am also provides online video highlights of their events.

In addition, Grand-Am's TV ratings have seen significant increases in other event broadcasts, including:

  • Mazda Laguna Seca: 56 percent,
  • Lime Rock Park: 100 percent,
  • EMCO Gears/Mid-Ohio: 21 percent,
  • Barber Motorsports Park: 18 percent.

Overall, Grand-Am's TV ratings have increased an average of 12 percent, during a time in which motorsports viewership has shown a decrease.

"Our significant television ratings increase shows the work that has been done by SPEED and our team this year to create a great racing entertainment package," said Grand-Am Vice President of Communications Kevin Hindson. "It's great to have our sport appealing to so many new people while continuing to serve our loyal fan base."

Grand-Am is the premier road racing organization in North America. The 15-race 2008 Rolex Series schedule and the 11-race KONI Challenge Series calendar delivers professional sports car racing to key markets throughout North America in addition to being televised in the United States and Canada on SPEED and FOX, and is distributed globally through ESPN International. With title sponsorship support from Rolex Watch USA and presenting sponsorship from Crown Royal Cask No. 16, the Rolex Series showcases emerging and legendary drivers from around the globe and thoroughbred racing machines from the industry's leading constructors and the world's top automobile manufacturers. Learn more about Grand-Am at: www.grand-am.com.

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